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The variety of music styles presented on Unorthodox Jukebox resulted in his rejection from his label several times in the past he also confessed that he had to face criticism by label presidents, who-according to him-expressed, "Your music sucks, you don't know who you are, your music is all over the place, and we don't know how to market this stuff. He elaborated, "If I'm changing things around because people might think it's a hard pill to swallow then I'm going to feel like a circus clown onstage, selling something fake". He clarified that Unorthodox Jukebox was more of him and what he stands for, mainly because he didn't have to modify things. On his debut record, Doo-Wops & Hooligans, the singer reportedly had to change some things because of pressure from his label, something he was displeased with. Mars revealed to Billboard in September 2012 on a preview of his cover story that he recorded an album that represented his freedom. Due to the numerous television shows and worldwide performances provided by Mars, he acknowledged that his second studio album needed to display his "raucously" dynamic appearances on stage. "We just want it to be perfect", the singer added.
He additionally confessed that, "It's going to come when it comes" since his production team, the Smeezingtons, felt that they rushed his debut album because of the release's deadline. Unorthodox Jukebox was further promoted through The Moonshine Jungle Tour (2013–2014).Īfter ending The Doo-Wops & Hooligans Tour, Bruno Mars implied that he was going to take some time creating and perfecting his second full-length album. Subsequently, four other singles (" When I Was Your Man", " Treasure", " Gorilla", and " Young Girls") were made available for consumption in 2013, with each one of them having major to moderate success in the United States.
The premiere of the album was preceded by the release of its lead single, " Locked Out of Heaven", which experienced commercial acclaim worldwide and topped the US Billboard Hot 100 songs chart for six consecutive weeks. Unorthodox Jukebox won the Grammy Award for Best Pop Vocal Album at the 56th Grammy Awards. The International Federation of the Phonographic Industry (IFPI) reported that Unorthodox Jukebox was globally the fourth best-selling album in 2013, with 3.2 million copies, and six million units as of March 2016. It became Mars's fastest-selling album in the latter country in 2012, the third best-selling album in Australia in 2013, and the fifth best-selling in the United States in 2013. The record also reached number one in Australia, Canada, Switzerland, and the United Kingdom. It debuted at number two on the US Billboard 200, with first week sales of 192,000 copies, and later topped the chart. Critical response to Unorthodox Jukebox was generally favorable many reviewers compared Mars's work to that of his previous album, while others deemed its lyrics shallow. On December 4, 2012, Unorthodox Jukebox was made available to listen to in its entirety for a week before its release. Lyrically, Unorthodox Jukebox revolves around the theme of relationships, incorporating more explicit lyrics and subjects than his previous material.
Mars co-wrote the whole record and worked with several past collaborators, while enlisting new producers and no guest vocalists. The album was initially planned to be more "energetic" than his previous work, but ended up presenting a wide range of styles such as reggae rock, disco, and soul music. It serves as the follow-up to Mars's debut record Doo-Wops & Hooligans (2010). It was released on December 7, 2012, by Atlantic Records. Unorthodox Jukebox is the second studio album by American singer and songwriter Bruno Mars.